Born In Vienna

OROREGARD finds its beginning where Vienna's streets fall quiet between the arcades of the Innere Stadt and the last light over the Ringstrasse.

The Beginning

It started with two friends who never walked past a shop window without stopping obsessed with fashion, and more than anything, with glasses: the one detail nobody ever seemed to get quite right. What began half as a joke over coffee turned into something neither of them could let go of and from the very first sketch, it had to be Vienna.

The Idea

Not another trend-chasing label that was the one rule from day one. A frame should still make sense in ten years, still look like you and not like a passing season. Everything else grew out of that single decision.

Explore

„A frame is never finished the day you buy it it becomes more yours with every day you wear it.“

To Be Seen

Vienna taught us that being seen isn't about being loud some of the most striking style here is the quiet kind, the outfit you only really notice on the second look. That's the effect we build every frame around

The Wearing

You don't test a frame in front of a mirror you notice it later, on a tram, in a window reflection, when it's already yours. That's the only moment that counts.

The Collections

Every OROREGARD collection has its own temperament, the way every district in Vienna does. ALTINE belongs to the evening streets near the water. VISTA is midday light, clear and unbothered. VUE is the one you don't think about it's simply there, the way this city is. PRESTON is the long afternoon, the one you meant to leave early and never did.

Explore the Collections